May 30, 2023
Tad Hargrave is a hippy who developed a knack for marketing (and
then learned to be a hippy again).
He spent his late teens being schooled in a mixed bag of approaches
to sales and marketing – some manipulative and some not. When that
career ended, he spent a decade unlearning and unpacking what he’d
been through.
How had he been swept up in it? Why didn’t those approaches work as
well as advertised? Were there ways of marketing that both worked
better and felt better to all involved? It took him time but he
began to find a better way to market.
By 2006, he had become one of the first, full-time ‘conscious
business’ marketing coaches (for hippies) and created a business
where he could share the understanding he had come to: Marketing
could feel good. You didn’t have to choose between marketing that
worked (but felt awful) or marketing that felt good (but got you no
clients).
Since 2001, he has been touring his marketing workshops around
Canada, the United States, Europe, and online, bringing refreshing
and unorthodox ideas to conscious entrepreneurs and green
businesses that help them grow their organizations and businesses
(without selling their souls). Instead of charging outrageous
amounts, he started doing most of his events on a pay what you can
basis. He is the author of sixteen books and workbooks on
marketing.
Learn more:
https://marketingforhippies.com/